What is this site about??

Bad breath (known as Halitosis; from the Latin “halitus”, meaning,“breath”, and the Greek, “—osis”, meaning “an abnormal condition”.) is a very ancient human problem. For example:
• A resin taken from the Pistacia lentiscus tree has been chewed for several thousand years around the Mediterranean as a bad breath remedy – in fact, it was probably the original chewing-gum.
• Hippocrates, known as the ‘Father of Medicine’, prescribed a mouthwash made from dill seeds to his ancient Greek patients.
• Even the Jewish Talmud contains a number of mouthwash recipes!

But it’s also a very modern human problem too: Depending on whose figures you accept, between 80-90% of the general population suffer from it, in varying intensities.
In fact, it’s one the most embarrassing and most annoying problems anybody can have… it interferes your work life, your social life and, worst of all, it obliterates your sex life! Left unchecked, it will destroy your relationships with family, friends, and lovers, and it will flatten your confidence and self-esteem. In severe cases of extreme paranoia about having bad breath – known as halitophobia – it can even cause very severe, life-wrecking depression!

And, if all that wasn’t bad enough, it’s also responsible for the creation of a giant industry that sucks billions of dollars from our pockets every year. The figures involved are astonishing: Americans spend nearly $2 billion per annum just on toothpaste; nearly $1 billion on mouthwashes and rinses; another $1 billion on toothbrushes and dental floss; and more than $625,000,000 on breathfreshener alone. That totals nearly $5 billion dollars each and every year!